UPF stands for Ultraviolet Protection Factor and indicates how much of the sun’s UV rays are absorbed by the fabric before it reaches your skin. A UPF rating of 50 means that only 1/50th (or 1%) of the UV radiation (both UVA and UVB rays) can penetrate fabric, thus indicating how effective the clothing is from blocking UV rays.

Skin Care Facts

1 in 5 Americans will develop skin cancer in the course of a lifetime, a 300% increase in skin cancer incidences over the last 40 years.
Avoiding sunburn when young can reduce the chances of developingmelanoma by as much as 78%*.
50 Million People treated annually for skin cancer
The sun's ultraviolet (UV) rays can damage your kids skin in as little as 15 minutes, even on cloudy or overcast days.An overcast sky doesn't block UV rays
Sun exposure is the #1 cause of premature aging. 90% of skin cancer stems from sun exposure.
Childhood sunburns are the leader in causing skin cancer later in life

Ways to Stay Sun-Safe

Apply abroad-spectrum sunscreen 20 minutes before going in the sun and don't forget to reapply
Avoid Sun Peak Hours, 10-4
Dont forget Hat and Sunnies with your Sunguard Swimwear
Use a combination of shade, sunscreen and clothing.
Keep babies in the shade, particularly under 6 months of age
Wear Sunguard Swimwear
for UPF 50+